MSC Cruises has released a new report outlining six major travel trends that are already influencing how guests are booking cruises for 2026 and beyond. And while press releases can sometimes feel a little corporate, this one actually gives us a useful peek into how cruising is evolving.
From shorter getaways and quieter destinations to kids having more say in vacation planning, these trends line up closely with what many cruisers are already experiencing firsthand.
Here’s a breakdown of MSC’s six trends, plus what they mean if you’re thinking about booking a cruise in the next year or two.
Fan Voyages: Turning Big Events Into Bigger Vacations
Major global events are expected to drive a surge in travel in 2026, especially sports-related trips. MSC points to events like international soccer tournaments and Formula 1 races, where travelers are increasingly building a cruise around the event instead of treating it as a standalone trip.
MSC is leaning into this with sailings from major gateway cities like Miami and Seattle, making it easy to tack on a cruise before or after the main event.
What this means for cruisers:
If you already plan to travel for a sporting event, a cruise can turn that trip into a longer, more relaxing vacation without adding much complexity.
The Rise of the “Me-kend”: Short Cruises With Purpose
Short cruises are no longer just test runs for first-time cruisers. MSC notes a growing trend of travelers booking three- and four-night sailings specifically for rest, wellness, and mental reset.
Think of it as a long weekend getaway that requires zero planning once you’re onboard.
MSC is supporting this trend with short Caribbean sailings from Florida and quick European itineraries from well-connected ports.
Why this matters:
Short cruises can be ideal for busy travelers who want a break without burning vacation days or committing to a full week away.
Kidfluencing: When Kids Help Choose the Cruise
Families are booking differently, and kids are playing a bigger role in the decision. MSC highlights how younger travelers are influencing everything from ship choice to onboard activities.
This trend reinforces why cruise lines continue to invest heavily in kids clubs, teen spaces, immersive entertainment, and family-friendly private islands.
Practical takeaway:
If you’re cruising with kids, ships with strong youth programming often lead to smoother vacations for everyone, not just the kids.
Quiet-cations: Escaping the Noise
Not everyone wants high-energy ports and packed pool decks. MSC is seeing increased interest in destinations that emphasize nature, scenery, and a slower pace.
A big example is MSC’s first Alaska season in 2026, offering glacier views, wildlife spotting, and scenic cruising designed for travelers looking to disconnect rather than stay constantly entertained.
Who this trend fits best:
Couples, older travelers, and anyone craving fresh air, open views, and a calmer cruise experience.
Traveling in the Low Season for Better Value
More guests are deliberately choosing shoulder and off-peak seasons. The reasons are simple: fewer crowds, better pricing, and often more comfortable weather.
MSC is expanding itineraries during quieter times in regions like the Southern Caribbean, the Mediterranean, and Northern Europe.
Why savvy cruisers love this:
Low-season cruising often delivers the same experience at a better value, with ports that feel far less crowded.
All-Inclusive Luxury and Personalization
The final trend focuses on travelers who want a cruise that feels seamless and tailored. MSC continues to see strong demand for MSC Yacht Club, its ship-within-a-ship experience that bundles premium dining, beverages, Wi-Fi, priority access, and private spaces into one package.
This trend is even extending into longer itineraries, including MSC’s World Cruise, where Yacht Club accommodations are now available.
Bottom line:
For travelers who want fewer decisions and more comfort, all-inclusive cruising is becoming the preferred way to sail.
What This Tells Us About Cruising in 2026
Taken together, these six trends paint a clear picture of where cruising is headed:
- More intentional travel
- Shorter trips with bigger impact
- Greater focus on value, calm, and personalization
- Cruises that adapt to different lifestyles instead of forcing one experience on everyone
If you’re planning a cruise for 2026 or even late 2025, aligning your plans with one or more of these trends can help you choose the right ship, itinerary, and season for your travel style.
And if nothing else, it’s a reminder that cruising is no longer one-size-fits-all. That’s a good thing.
